Marketing report for mercedes benz Assignment Example | Topics and Well Written Essays - 5000 words

Marketing report for mercedes benz - Assignment ExampleWith the change magnitude of market size of luxury car segments, Mercedes Benz has increased their profit margin across the world. But yobbo tariff regulations and high input cost of the raw materials have led to increase in determine of the cars. It is true that the organization is considered as one of the leading organizations within the luxurious automobile industry. Mercedes Benz needs to revisal its marketing plan and objectives as the market demand is changing at a rapid pace. insertion of fuel efficient cars in reasonable price will help the organization to develop authorisation client base. The organization mainly focuses on urban market. The organization cannot increase its business network every(prenominal) over a specific country if the organization does not increase its supply chain network. demonstration Mercedes-Benz is a German automobile manufacturer confederacy. In the fall of 1998, Mercedes-Benz and Chr ysler merged forming Daimler-Chrysler AG. This made Daimler-Chrysler the worlds third largest car manufacturer in terms of sales. Daimler-Chrysler is best known for making luxury sedans. The society also manufacture commercial vehicles, aerospace products and sports utility vehicles. Today Mercedes-Benz USA is a wholly owned subordinate of Daimler-AG. Presently Mercedes-Benz has their headquartered in Stuttgart, Baden-Wurttemberg, Germany. Mercedes-Benz cars were first sold in United States in the 1950s.These cars were mainly known as a symbol of status for high class consumers (Mercedes-Benz. 2013). Vision argumentation The vision of the company is to survive the number one in quality, Image and Profitability in the Automotive Sector (Mercedes-Benz, 2012) Mission Statement The mission statement of Mercedes Benz is to delight their customers in everything the company does. The company also requisite to make a continuous improvement in their Quality Management System and in thei r business processes. It follows an open tending(p) corporate culture in their company where the employees will work in a team orientated approach and the company will have to accept their responsibility and perform to their optimum level. The company want to improve their quality of products and services. Another mission of Mercedes Benz is to be aware of the external environment and act accordingly. The company must maintain a professional relationship with their business partners who will help them in increase more revenues and creating strong corporate connection worldwide (Mercedes-Benz, 2012). Goal The Goal of Mercedes Benz is to achieve a sustainable profitable growth and by doing that increase the value of the company. The company strive to achieve the leading part in their business through their operational excellence and efficiency. The company want to achieve this with the help of their high-performing and godlike set of employees. Another goal is to minimize the impa ct their cars have on the environment and climate. Their focus is to get out comfortable driving experience through alternative fuels (Daimler, 2011). Objective